Why Choose CPO and Used Vehicles: The Smart Way to Buy a Car

Used Inventory Certified Pre-Owned Inventory Trade Appraisal Finance Department

When buying a vehicle from our Ford dealership, you have many choices. Do you want a sedan, an SUV, or a truck? What color should it be? Most importantly, should you buy new or used?

If you've read our research hub, you might have seen all the shiny new models we've got and set your sights on one of them. But don't discredit used or certified pre-owned (CPO) vehicles just yet. Going this route could end up being the wiser choice.

In this guide, we'll discuss the major benefits to help you decide whether buying a used or CPO vehicle is right for you.

What are the Benefits of Buying Used vs. New?

We all know that new car smell and the feeling you get driving a new car off the lot. There's something special about being the first owner of a vehicle. But used vehicles offer their own advantages. There's this unfair stigma around used cars as if they're not as good as new ones. We're about to bust that myth wide open.

Lower Sticker Price	Get More Options	No Hidden Fees	Depreciation

The most obvious perk of buying used cars is saving money. Used cars simply cost less than brand-new models. You can get a high-quality used car for a fraction of what you'd pay for the current version. The cost savings don't stop there either. Insurance is also typically lower for used cars. Over time, opting for used over new can save you thousands.	When buying new, you're limited to what's currently available. With used cars, there's more selection across different makes, models, and feature sets. Granted, used cars may not have the latest tech and styling. Yet, you're more likely to find exactly what you want for your budget without settling. Thanks to CPO programs, you can get many of the same perks of buying new—like extended warranties—with a used car.	Ever bought a new car and got carried away with all the extras? It's easy to start adding features, extending warranties, or buying additional services. But those add-ons can rack up the final cost of your new ride. With a used car, what you see is what you get. No sneaky fees or surprise costs popping up later. You know exactly what you're paying for upfront.	Here's a reality check - you won't drive any car forever. At some point, you'll sell it or trade it in. New cars depreciate incredibly fast. In fact, they can lose up to 10% of their value the moment you drive off the lot. After one year, they can lose up to 20% of their original sticker price. With used cars, depreciation has already taken its course. As long as you keep up with maintenance, used car values remain more stable over time. When it comes time to sell your used car, you'll recoup more money than a new car purchased around the same time. Our expert technicians at the Marshall Ford service center can handle the maintenance needs of your used car, such as oil changes, tire rotations, brake jobs, and more, to retain that value.

Lower Sticker Price

Get More Options

No Hidden Fees

Depreciation

a person counting stacked quarters with a pen and pad of paper

two people shaking hands over a 2 clip boards with finance information

The most obvious perk of buying used cars is saving money. Used cars simply cost less than brand-new models. You can get a high-quality used car for a fraction of what you'd pay for the current version.

The cost savings don't stop there either. Insurance is also typically lower for used cars. Over time, opting for used over new can save you thousands.

When buying new, you're limited to what's currently available. With used cars, there's more selection across different makes, models, and feature sets.

Granted, used cars may not have the latest tech and styling. Yet, you're more likely to find exactly what you want for your budget without settling. Thanks to CPO programs, you can get many of the same perks of buying new—like extended warranties—with a used car.

Ever bought a new car and got carried away with all the extras? It's easy to start adding features, extending warranties, or buying additional services. But those add-ons can rack up the final cost of your new ride.

With a used car, what you see is what you get. No sneaky fees or surprise costs popping up later. You know exactly what you're paying for upfront.

Here's a reality check - you won't drive any car forever. At some point, you'll sell it or trade it in. New cars depreciate incredibly fast. In fact, they can lose up to 10% of their value the moment you drive off the lot. After one year, they can lose up to 20% of their original sticker price.

With used cars, depreciation has already taken its course. As long as you keep up with maintenance, used car values remain more stable over time. When it comes time to sell your used car, you'll recoup more money than a new car purchased around the same time.

Our expert technicians at the Marshall Ford service center can handle the maintenance needs of your used car, such as oil changes, tire rotations, brake jobs, and more, to retain that value.

What is the Difference Between CPO and Regular Used Vehicles?

We know there are some stereotypes about used cars, and many people are afraid of being sold a lemon. That's why we want to make the used car market even more transparent for our customers.

Our Certified Pre-Owned (CPO) vehicles are used vehicles, but they've got our official stamp of approval. So, while every CPO is a used vehicle, not every used vehicle is a CPO. For starters, all our CPOs are no more than 6-10 years old and have less than 80,000-150,000 miles on them.

From there, CPO vehicles undergo rigorous multi-point inspections to meet specific standards.

Multi-Point Inspection and Certification	Extended Warranties	Free CarFax Vehicle History Report

All Marshall Ford CPOs go through a comprehensive certification process. We have three tiers of certification, each with its own thorough inspection: Gold Certified: 172-Point Inspection EV Certified: 127-Point Inspection Blue Certified: 139-Point Inspection Technicians examine everything from the engine, transmission, and drivetrain to the tires, brakes, steering, suspension, and more. We also hook the cars up to diagnostic testing for in-depth analysis. Vehicles must pass every checkpoint to achieve CPO status.	One benefit of buying new is the generous factory warranty. Well, CPO used cars come with extended warranty coverage, too. For example, a vehicle that passes our Gold Certified inspection comes with a 12-month/12,000-mile Comprehensive Limited Warranty, a 7-year/100,000-mile Powertrain Limited Warranty, and 24/7 Roadside Assistance.	When buying used, it's normal to have some nagging worries about the vehicle's history. Did the previous owner get into any accidents? Were there any major repairs? How many people drove this car before me? We include a free CARFAX Vehicle History Report with all Marshall Ford CPO purchases so you can learn about your car's background. CARFAX compiles information from thousands of sources into an easy-to-read report.

Multi-Point Inspection and Certification

Extended Warranties

Free CarFax Vehicle History Report

a service tech with a clip board and pen inspection the engine of a vehicle

a person signing a document with a key fob in front of them

All Marshall Ford CPOs go through a comprehensive certification process. We have three tiers of certification, each with its own thorough inspection:

Gold Certified: 172-Point Inspection
EV Certified: 127-Point Inspection
Blue Certified: 139-Point Inspection

Technicians examine everything from the engine, transmission, and drivetrain to the tires, brakes, steering, suspension, and more. We also hook the cars up to diagnostic testing for in-depth analysis. Vehicles must pass every checkpoint to achieve CPO status.

One benefit of buying new is the generous factory warranty. Well, CPO used cars come with extended warranty coverage, too.

For example, a vehicle that passes our Gold Certified inspection comes with a 12-month/12,000-mile Comprehensive Limited Warranty, a 7-year/100,000-mile Powertrain Limited Warranty, and 24/7 Roadside Assistance.

When buying used, it's normal to have some nagging worries about the vehicle's history. Did the previous owner get into any accidents? Were there any major repairs? How many people drove this car before me?

We include a free CARFAX Vehicle History Report with all Marshall Ford CPO purchases so you can learn about your car's background. CARFAX compiles information from thousands of sources into an easy-to-read report.

The Best CPO and Used Vehicles at Marshall Ford

If you've decided CPO or used is the way to go, look at the wide selection available now at Marshall Ford! Our pre-owned inventory includes a variety of makes and models to suit any buyer.

	Ford Of course, we specialize in used Ford models of all types - cars, trucks, SUVs, and more. From the versatile Escape SUV to the iconic F-150 pickup, our Ford CPO inventory has something for everyone. Hard-working families and outdoor enthusiasts will appreciate the spaciousness, capability, and value offered by used Ford vehicles.

Ford

Of course, we specialize in used Ford models of all types - cars, trucks, SUVs, and more. From the versatile Escape SUV to the iconic F-150 pickup, our Ford CPO inventory has something for everyone. Hard-working families and outdoor enthusiasts will appreciate the spaciousness, capability, and value offered by used Ford vehicles.

	Chevrolet For affordable used cars, trucks, and crossovers, used Chevrolet delivers. The Silverado pickup continues to be a used truck best-seller thanks to its dependability and versatility for work or play. Used Chevy SUVs like the Equinox and Traverse offer family-friendly features for less than buying new ones.

Chevrolet

For affordable used cars, trucks, and crossovers, used Chevrolet delivers. The Silverado pickup continues to be a used truck best-seller thanks to its dependability and versatility for work or play. Used Chevy SUVs like the Equinox and Traverse offer family-friendly features for less than buying new ones.

	Toyota In the market for an efficient, long-lasting used car? It's hard to beat Toyota's reputation for reliability and value retention. The Camry, Corolla, and RAV4 routinely rank among the longest-lasting vehicles on the road. Our used Toyota inventory includes many of these models and more for a very reasonable price.

Toyota

In the market for an efficient, long-lasting used car? It's hard to beat Toyota's reputation for reliability and value retention. The Camry, Corolla, and RAV4 routinely rank among the longest-lasting vehicles on the road. Our used Toyota inventory includes many of these models and more for a very reasonable price.

	Jeep Take adventure to the max with a rugged used Jeep! Wranglers always hold their value incredibly well on the used market due to enthusiastic owners and customization potential. Grand Cherokees also make great pre-owned SUVs with plenty of luxury features. Jeep CPO models are put through extensive testing to live up to the brand's go-anywhere image.

Jeep

Take adventure to the max with a rugged used Jeep! Wranglers always hold their value incredibly well on the used market due to enthusiastic owners and customization potential. Grand Cherokees also make great pre-owned SUVs with plenty of luxury features. Jeep CPO models are put through extensive testing to live up to the brand's go-anywhere image.

	Ram If you want a full-size used truck with serious hauling and towing abilities, consider a used RAM. The RAM 1500 pickup continues to win awards year after year for its well-rounded capabilities, smooth ride, and fuel-efficient engines. Our RAM CPO inventory includes a variety of 1500 body, bed, and cab configurations.

Ram

If you want a full-size used truck with serious hauling and towing abilities, consider a used RAM. The RAM 1500 pickup continues to win awards year after year for its well-rounded capabilities, smooth ride, and fuel-efficient engines. Our RAM CPO inventory includes a variety of 1500 body, bed, and cab configurations.

The Marshall Ford Advantage

At Marshall Ford, we're not just here to sell you a car. We're here to give you an outstanding customer experience from start to finish. That's the Marshall Ford advantage!

Flexible Financing

Ford Pickup and Delivery

FordPass Rewards Points

We know that buying a car is a big financial decision. That's why we offer flexible financing options to fit your budget. Whether you're looking to lease, finance, or pay cash, our expert finance department is here to help.

Before you shop, use our online payment calculator to estimate costs. And don't forget to check if you pre-qualify for financing by filling out our secure online credit application on our website.

Once you purchase your next used Ford with us, keep it running with help from our service department. Our Ford certified technicians have advanced training and equipment to address repairs and maintenance on any Ford vehicle. We only install genuine Ford parts, too.

For your convenience, take advantage of our Ford Pickup and Delivery service. We'll pick up your car from home or work when scheduled service is needed, then return it washed and vacuumed once complete.

Who doesn't love a good rewards program? As a Marshall Ford customer, you can download the FordPass app on your smartphone to access discounts and earn points with every dealership visit. Points can be redeemed toward complimentary maintenance visits or even put toward a new Ford purchase or lease!

CPO buyers earn even more reward points per visit thanks to their extended service plans. Just another way you save when you go certified pre-owned.

Find Your Used or CPO Vehicle at Marshall Ford in Carrollton, KY, Today

If you have made it this far, you hopefully feel more confident in considering used and CPO vehicles. With lower upfront costs, extended warranty coverage, and long-term value retention, used cars offer clear advantages over buying brand-new vehicles.

As your local Ford dealer in Carrollton, KY, Marshall Ford makes it easy to find the right CPO or used car for your situation. Browse our latest inventory online and schedule a test drive to get started.

May not represent actual vehicle. (Options, colors, trim and body style may vary)

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.