The New 2024 Ford Maverick

The 2024 Ford Maverick offers two main powertrain configurations to suit different needs. The standard option is a turbocharged 2.0L EcoBoost 4-cylinder engine, which generates 250 horsepower and 277 pound-feet of torque. This powerful gas engine is paired with an 8-speed automatic transmission with optional AWD.

Alternatively, buyers can opt for the fuel-sipping 2.5L hybrid engine. This advanced powertrain teams up the gas engine with an electric motor to produce plenty of get-up-and-go. It comes mated to an eCVT automatic transmission optimized for the hybrid setup.

Beyond the engines, Ford offers several purpose-built package options to enhance capability. For example, the TREMOR Off-Road Package outfits this compact pickup for rugged terrain. It has a tuned suspension, higher ride height, all-terrain tires, and cool orange accents.

There's also the FX4 Off-Road Package. It hooks you up with unique 17-inch aluminum wheels, all-terrain tires, Hill Descent Control, skid plates, a performance suspension, and two extra drive modes. In other words - it's off-road ready.

If style is more your thing, check out the Black Package. It gives your Maverick sleek black accents from the headlights to the taillights. Plus, you'll ride on unique 18-inch machined-face Ebony wheels. The dark theme continues inside the cabin with black onyx seats and trim.

While we're on the topic of the interior, let's take a closer look at the Maverick's cabin. It has room for up to five people and is loaded with smart storage solutions.

There's a handy storage spot under the rear seats. Plus, the door pockets are designed to perfectly fit a 1.5L water bottle. Regarding materials, buyers can choose from durable ActiveX vinyl or soft cloth upholstery in various color combinations.

On the technology front, the Maverick delivers features today's drivers expect. Sync your smartphone with Apple CarPlay or Android Auto using the SYNC 3 touchscreen. Then blast your favorite playlist through the crystal-clear B&O Sound System by Bang & Olufsen. And modern amenities like the FordPass connectivity app, Ford Co-Pilot360 driver assists, and an available wireless phone charger make everyday use effortless.

Other available upgrades to enhance the interior environment include a large dual pane moonroof that floods the cabin with natural light. With the expansive glass overhead, front and rear passengers alike can enjoy a heightened sense of spaciousness while taking in sunny skies or starry nights.

When Ford says this pickup is "Built Ford Tough," they truly mean it. Despite its maneuverable size, the new Maverick can tow an impressive 4,000 pounds when properly equipped, giving it best-in-class towing capabilities compared to other compact pickups.

Truck owners who plan to regularly hitch trailers will want to opt for the 4K Tow Package. This adds heavy-duty towing components like an integrated trailer hitch receiver, a 4-pin/7-pin wiring harness, and a transmission oil cooler. Thanks to the reinforced gear, owners can feel confident hooking up everything from small campers to boats without overtaxing the Maverick's powertrain.

The Maverick's versatile FLEXBED storage system also lets owners transport bulky cargo with a maximum 1,500-pound payload rating. The available FX4 package includes additional cargo tie-downs for even more flexibility in securing loose items. With 54.4 inches of length between the wheel wells and a 53.3-inch width, the Maverick's bed handles jobs that would challenge other compact trucks.

The XL kicks off the Maverick lineup as the base model. It comes standard with the powerful 2.0L EcoBoost gas engine, while the 2.5L hybrid is available as an option. Inside, it has an 8-inch center touchscreen with seamless Bluetooth phone connectivity and a 6-speaker audio system. The shifter is a rotary gear and this trim gains cruise control.

The rear bench seat folds flat and has flip-up seat cushions. So, you can fit larger cargo items in the cab when needed. Black Onyx cloth bucket seats give the cabin a bold, durable look. With the XL, you get five selectable drive modes. That means you can customize your driving dynamics based on the conditions. Whether it's snow, sand, or just everyday pavement, the Maverick can handle it.

Exterior style features include the dark mesh grille with black surround. And you can outfit the versatile bed with DIY accessories thanks to the FLEXBED system, which includes a multi-position tailgate, 6 tie-downs and configurable slots. Finally, LED headlamps come standard.

Next up is the XLT trim. It's the perfect balance of capability and comfort. Outside, you'll notice a few styling changes. First, the grille gets a gray bar for a fresh look. And the headlights now have wiper-activated LEDs. So, they'll automatically turn on when you use the windshield wipers. You also get a power tailgate lock. The XLT rides on sharp-looking 17-inch aluminum wheels in a carbonized gray finish - shiny yet tough.

In the cab, the seats are covered in a unique navy pier cloth upholstery. The armrests are a shade of medium slate. You can add 4-way headrests to the front seats for extra comfort. And the rear seats gain an armrest with integrated cup holders. There's also a 12V PowerPoint outlet up front. It's perfect for charging your phone or other small devices. Note that you can upgrade to the available TREMOR off-road package.

The Lariat trim transforms the Maverick into a genuinely luxurious pickup. To start, it pampers driver and passenger with Desert Brown ActiveX upholstery seats. These have 8-way power adjustability on the driver's side plus power lumbar support, while the passenger enjoys 6-way positioning. Heated side mirrors and a heated steering wheel are also standard.

Your ears will love the LARIAT's B&O Sound System. It has eight speakers, including a subwoofer, so your phone calls and music will sound great. And on hot days, dual-zone climate control will keep you cool. 400W/110V outlets allow you to charge up, with one outlet in the cab and one in the bed. They can handle big items like power tools.

LARIAT owners also enjoy high-tech features like wireless phone charging, ambient interior lighting, and more. Outside, the Lariat rolls on distinguished 18-inch Bright Aluminum wheels.

The mirrors and door handles now match the body color, while the headlamps gain LED signature accent lighting.

The 2024 Ford Maverick is an incredible truck. It's the total package—efficient, capable, versatile, and just plain good-looking. We know you'll love it as much as we do.

No matter if you need a daily commuter, a powerful tow vehicle, or a flexible hybrid, the Maverick checks all the boxes. We invite you to experience this do-anything pickup in person by visiting Marshall Ford here in Carrollton, KY. Our finance department can discuss purchase and lease options to get you behind the wheel based on your budgetary needs. Use our online payment calculator to estimate monthly payments and explore what you may qualify for.

After you drive off the lot, rely on our service department to keep your new Maverick running like new. Ask about our Ford Pickup & Delivery service, which brings unparalleled convenience when maintenance is due. Simply schedule your service appointment online, and we'll dispatch a team member to retrieve your vehicle at home or work.

Visit Marshall Ford to make the 2024 Ford Maverick your next favorite pickup!