The New 2024 Ford Bronco

A vehicle's color makes a statement. It reflects your personality and tastes. The 2024 Ford Bronco has plenty of beautiful hues that will match your adventurous spirit.

• Shelter Green 
• Velocity Blue 
• Eruption Green 
• Shadow Black 
• Desert Sand
• Iconic Silver
• Carbonized Gray
• Cactus Gray
• Oxford White

With nine eye-catching colors, you can select the best shade to complement your personality in the 2024 Ford Bronco. Come see all the options up close when you visit Marshall Ford.

Part of the adventure is hauling all your gear along for the journey. The 2024 Bronco delivers robust towing capabilities. You can tow boats, ATVs, dirt bikes, and much more to your favorite destinations.

The standard 2.3L EcoBoost four-cylinder generates 300 horsepower and 325 lb-ft of torque for confident acceleration. It can tow up to 2,000 pounds for smaller trailers and watercraft. The bigger 2.7L EcoBoost V6 pumps out 330 hp and 415 lb-ft of torque for more demanding loads. 

When equipped with the Max Trailer Tow Package, the Bronco Raptor's towing prowess reaches an impressive 4,500 pounds.

You want to feel at ease when exploring the open road for hours on end. With the 2024 Ford Bronco, you are road trip-ready. Enjoy your ride in total comfort thanks to its smartly designed interior.

Available leather-trimmed, heated front seats cradle you in comfort mile after mile. We recommend choosing a power driver's seat with memory settings. It has a 6-way power passenger seat to customize the perfect position. And available ventilated seats circulate refreshing air on sweltering summer road trips.

Stay entertained with the Bronco's high-tech SYNC 4 infotainment system. It features Apple CarPlay and Android Auto and is hooked up to the available Bang & Olufsen premium audio system. 

All this is done with the safety provided by Ford's Co-Pilot360 suite of driver-assist technologies. 

The 2024 Ford Bronco is available in a variety of trim levels, so you can find your perfect off-road explorer. From the base Big Bend to the ultra-capable Raptor, the Bronco offers diverse configurations for any adventure. Let's take a look at what each trim brings to the table.

The Bronco Big Bend serves as the springboard into the Bronco lineup. As an entry-level model, it still boasts serious off-road chops. The standard turbocharged 2.3L four-cylinder engine supplies low-end grunt on the trails via 330 horsepower. 

With the available Sasquatch Package, the Big Bend gains high-clearance suspension, 35-inch tires, and front/rear locking differentials for advanced off-road prowess. The Bronco's Terrain Management System equips Big Bend with seven G.O.A.T. (Goes Over Any Type of Terrain) driving modes to tackle any landscape. 

LED fog lights and an 8-inch infotainment touchscreen with Apple CarPlay and Android Auto connectivity round out the Big Bend's creature comforts. It provides an affordable entry point into the Bronco lineup while still delivering rugged 4x4 capabilities. 

Standout Features:

• Ford Co-Pilot360: This suite of driver-assist technologies provides confidence on the road.
• 60/40-split folding seats: The flexible second-row seats allow you to optimize cargo and passenger room.

The Black Diamond builds on Big Bend's foundation and adds more muscle for vigorous off-roading. Rubberized flooring with drain plugs allows you to hose out dirt and mud after a day on the trails. Powder-coated steel bumpers and bash plates shield critical components from scrapes and dings when traversing rocky terrain.

With 32-inch all-terrain tires, a front stabilizer bar disconnect system, and rock rails, the Black Diamond devours any steep inclines. 

Standout Features:

• Marine-grade vinyl seats: Comfortable and durable, these seats can withstand harsh conditions.
• 8-inch color LCD instrument panel: Provides vivid at-a-glance information to the driver.

The Heritage Edition pays homage to the first-generation 1966 Bronco with its classic two-tone Oxford White and Race Red exterior and plaid cloth seating surfaces. This special edition Bronco brings retro character while providing modern comfort and technology. 

A heritage graphics package contributes to the retro vibe. Inside, leather-trimmed seats and a leather-wrapped steering wheel add an upscale feel. The Heritage Edition celebrates the Bronco's legendary roots in style.

You can also get the Limited Heritage Edition, which is simply a step up from the Heritage Edition in terms of performance and luxury features.

Standout Features:

• Custom Grill: The white grill with red Ford lettering is sure to turn heads everywhere you go. 
• Limited Edition: Upgrade to the Heritage Limited for the same throwback style with added luxury features.

The Outer Banks is when we start to fall into luxury territory. Signature Bronco styling cues gain upscale embellishments like brushed aluminum wheel lips and mirror caps. The interior is dressed in stylish leather upholstery and aluminum accents. And the 18-inch high-gloss black-painted aluminum wheels finish off the stylish look.

No need to sacrifice off-road moxie for luxury, either. The Outer Banks still wields Trail Toolbox technologies like Trail Control (cruise control for off-road driving), as well as signature LED headlights and taillights. 

Standout Features:

• Leather-trimmed seating: Upscale leather surfaces coddle passengers in comfort. 
• Powder-coated tube step: Easily climb into your Bronco with this convenient and stylish tube step. 

If intense off-road conquest is your game, the Bronco Badlands delivers hardcore performance. This trail-devouring beast equips you with many upgrades, like front/rear locking differentials, 33-inch mud/terrain tires, a disconnecting front stabilizer bar, and Bilstein position-sensitive monotube shocks.

The Badlands boast increased wheel travel, high-clearance fender flares, and bash plates for combating rocky terrain and deep ruts. Its advanced 4WD system utilizes an on-demand electronic transfer case and heavy-duty axles.

In Baja G.O.A.T. mode, the Badlands sandblasts across open desert landscapes and blitzes through wooded trails.

Standout Features:

• Rear tow hooks: Sturdy hooks let you extract the Bronco from sticky situations.
• Advanced Automatic on-demand system: Delivers seamless shifting for greater control off-road.

Ford designed the Bronco Everglades for extreme mucky environments like the Florida Everglades. Its snorkel air intake system lets the Bronco breathe easily when up to its doors in water. Rubberized splash guards prevent water and grime from coating the upper bodywork.

With its 35-inch mud-terrain tires, heavy-duty modular steel bumpers, and Warn winch kit, the Everglades pulls you through gooey mud and sticky swamplands. The wash-out interior with marine-grade vinyl seating surfaces simply rinses clean after a day of getting down and dirty. 

Standout Features:

• Snorkel system: Allows clean air intake even when partially submerged. 
• 2.3L EcoBoost: Turbocharged torque tames swampy terrain.

The Bronco Wildtrak turns things up a notch for maximum honing in harsh environments. Its specially tuned 2.7-liter EcoBoost V6 churns out 330 horsepower and 415 lb-ft of torque to conquer dirt, sand, mud, and rock. This power feeds an advanced 4WD system with front/rear locking differentials.

To deliver precision handling at high speeds off-road, the Wildtrak features a HOSS 3.0 suspension system with position sensitive Bilstein dampers. This advanced setup provides increased jounce and rebound wheel travel so you can blast through whoops and rugged terrain. 

Standout Features:

• Heated Front Seats: Take the chill off on cold morning adventures.
• Wiltrak hood graphic: Showcases your vehicle's prowess.

Finally, the Ford Bronco Raptor is the ultimate ultra-high-performance off-road SUV. It leverages the Raptor treatment from Ford's F-150 Raptor to create a wheeled monster truck equipped to tame the most brutal terrain at blistering speeds. 

Under its swollen hood lurks a 3.0-liter twin-turbocharged EcoBoost V6 pumping out 418 horsepower and 440 lb-ft of torque. This velociraptor engine allows the Bronco Raptor to swiftly sprint across open desert and blast through rock-strewn trails.

Its race-bred HOSS 4.0 suspension system with Fox semi-active dampers provides 13 inches of front/rear wheel travel to smooth out G-force-inducing whoops and ruts. Massive 37-inch tires deliver tremendous grip across sand dunes and muddy marshes while specially tuned stabilizer bars enhance high-speed stability. 

The Raptor's rigorous off-road enhancements redefine the SUV's capabilities and cement its status as the apex predator of the Bronco lineup.

Standout Features: 

• Fox semi-active shocks: Deliver ultra-smooth travel across harsh terrain.
• 360-degree camera: Provides a bird's eye view so you can easily navigate through tight maneuvers. 

The 2024 Ford Bronco offers rugged off-road performance across all trim levels and configurations. At Marshall Ford, we're ready to help you select the ideal Bronco to match your outdoor lifestyle. Our sales experts will listen to your needs and match you with the optimal model in terms of features, performance, and pricing.

Once you decide on the perfect Bronco, you can purchase or lease with total confidence at Marshall Ford. Our finance department has lending solutions to place you behind the wheel of your dream Bronco, regardless of credit history. 

After you drive off in your new Bronco, rely on Marshall Ford for service and maintenance. Our Bronco-certified technicians use genuine Ford parts to keep your SUV running at peak performance. 

For the best 2024 Ford Bronco shopping experience, make Marshall Ford your destination. Contact us today to get started!